FinanceTracked
A modern publishing platform that keeps the newsroom inside WordPress while delivering a fast, SEO-first experience readers never notice, and editors never have to relearn.
Overview
FinanceTracked already had years of published financial content and an editorial team that depended on WordPress every day. Replacing that workflow wasn't an option.
Instead, we rebuilt the experience around it. The public website became a modern frontend while WordPress remained the content management system the editorial team already knew.
The challenge
The existing WordPress installation had become difficult to scale. Performance suffered as more functionality was added, SEO opportunities were being lost, and front-end improvements were limited by the theme architecture.
At the same time, editors couldn't stop publishing while a rebuild happened. The challenge wasn't replacing WordPress. It was modernizing everything around it without disrupting the business.
The solution
We introduced a headless architecture. WordPress continued managing articles, authors and editorial workflows while a separate frontend consumed content through GraphQL and rendered an entirely new experience.
Because the CMS remained unchanged for employees, the transition required virtually no retraining while unlocking much faster development moving forward.
The outcome
The platform became significantly faster, easier to maintain and far more scalable.
The success of the migration later led to a referral from a financial institution looking to solve a similar problem, validating both the architecture and the delivery approach.